Senior UI/UX Designer.
Websites, Mobile Apps, SaaS & eCommerce. 9+ years designing high-impact web and mobile products across eCommerce, B2B, and SaaS.
Designing systems, quietly.
Hi, I'm Gurpreet.
Senior UI/UX Designer with 9+ years of experience leading design for websites and mobile apps, from research and wireframes to final UI and developer handoff. Lead designer on 10+ live products across eCommerce, B2B marketplaces, SaaS, and outdoor advertising. Skilled in design systems and responsive, mobile-first design, working closely with developers and product teams in agile sprints. Also mentors junior designers, creates branding and pitch decks, and uses AI tools to speed up research and asset creation.
Lead designer on 10+ live products across eCommerce, B2B marketplaces, SaaS, and outdoor advertising.
“Designing intuitive, human-centered systems across mobile and web—bridging research, craft, and engineering.”
The periodic table of my stack.
UI/UX Design
[Ux]Things I've built.
OOH Audit Platform
Designed a real-time campaign tracking platform to improve data visibility and field-team workflows across national outdoor advertising networks.
OOH Audit Platform
Designed a real-time campaign tracking platform to improve data visibility and field-team workflows across national outdoor advertising networks.
Eikaebana
Machine Dalal
Election Data Visualization
SmartToonKids
purchasing.ai & Enterprise Suite
Experience & education.
Senior UI/UX & Graphic Designer
- Lead designer for 10+ web and mobile products, owning design from concept through developer handoff.
- Created dashboards and analytics visualizations that improved task completion by ~30%.
- Optimized eCommerce flows, raising conversion rates by ~15–20%.
- Built reusable component libraries to ensure design consistency across products.
- Collaborated with developers and product teams through agile sprints.
- Created brand identities, logos, marketing assets, social media creatives, investor pitch decks and business presentations for product launches and client engagement.
- Mentored junior designers and introduced structured design review workflows.
B.Tech, Computer Science
- Focused on foundational computing, software architecture, user interface principles, and web technologies.
Diploma, Computer Science
- Grounding in algorithmic problem-solving, graphic programming, and digital systems.
Next — Your team?
Available for Remote, Hybrid, or Full-Time senior design leadership roles.
Numbers & scale.
Design Experience
Leading design for mobile apps, responsive websites, and enterprise SaaS platforms from concept to handoff.
Live Products
Cross-sector portfolio spanning eCommerce, B2B marketplaces, SaaS, and outdoor advertising networks.
Task Completion Boost
Measured ~30% faster task execution through redesigned data visualization and operational dashboards.
Conversion Lift
Optimized browsing-to-payment user journeys delivering 15–20% higher shopping cart conversion.
Organic Reach
Conceptualized and produced AI-generated educational video content driving broad reach.
Engagement
Cumulative likes and shares achieved through high-retention visual storytelling and character design.